In this article:
- Ideal length of a WhatsApp marketing message
- Message structure
- Tone of voice: how to speak in chat
- Using media attachments effectively
- WhatsApp copywriting tips
- Formatting for better readability
- Emojis and symbols to boost engagement
- Crafting effective Call to Actions (CTA)
- Reaching the right audience with Sendapp
Why Use WhatsApp for Promotion?
WhatsApp is one of the most powerful tools for direct communication with your customers. Unlike email or SMS, messages sent through WhatsApp are read quickly and almost always. Using a solution like Sendapp, you can send professional and targeted messages in bulk, making WhatsApp your most efficient marketing channel.
But before hitting send, there’s one thing you need: the perfect promotional message.
Keep It Short and Powerful
In WhatsApp marketing, less is more. Keep your messages short, punchy, and easy to read. Always test your message by sending it to yourself via Sendapp before broadcasting it to your audience. If the message requires a “Read more” click, try trimming it down.
Structure: The Backbone of a Good Message
Here’s a simple yet effective layout:
- Greeting & Introduction – Let it be personal: “Hi, I’m Laura from XYZ Store.”
- Value Proposition – Highlight the benefit: “We’ve just launched an offer tailored for your needs.”
- Details of the Offer – Be specific: include dates, discounts, or limited availability.
- CTA (Call to Action) – Tell users what to do next: “Click here,” “Reply now,” or “Call us.”
Need help structuring? Sendapp offers ready-to-use templates tailored to your audience.
Tone of Voice Matters
WhatsApp is casual and direct. Whether your brand speaks formally or informally, keep a consistent tone across all your messages. Speak as if you’re having a one-on-one conversation—even in bulk campaigns.
Sendapp allows you to personalize messages with variables like names or preferences, so even a mass message feels unique.
Add Attachments That Add Value
Don’t underestimate media. Use high-quality images, short promotional videos, or a PDF brochure when relevant. With Sendapp, you can attach files directly and track performance to know what your audience engages with most.
Writing That Converts: Copywriting Tips
Be clear, avoid long sentences, and double-check for grammar and punctuation. A clean message builds trust.
Example:
Wrong: “hello we offer you a best deal its really good click fast”
Right: “Hi Luca, we’ve just launched a 20% discount just for you. Offer ends Friday. Click below to grab it!”
Sendapp’s message editor helps ensure your text is always clean and ready.
Formatting for Clarity
WhatsApp allows rich formatting:
- Bold:
*text*? text - Italics:
_text_? text Strikethrough:~text~?text
Use these to highlight important parts of your message. With Sendapp, formatting is easy and previewable before sending.
Add a Touch of Emotion with Emojis
Emojis make messages more human. Don’t overdo it—use them to support the message, not clutter it.
?? Good: “Only 5 spots left ?? – grab your seat now!”
?? Overkill: “??????Deal?????? Click NOW!!! ????”
The CTA: Make It Count
The Call to Action should be clear and aligned with your goal. Examples:
- “?? Click here to claim your offer: [Sendapp Shortlink]”
- “?? Call us now: +1234567890”
- “?? Reply YES to confirm your interest”
With Sendapp, you can insert trackable CTAs that help you analyze click-through rates and optimize future messages.
Talk to the Right People
Even the best message won’t work if sent to the wrong audience. With Sendapp’s segmentation tools, you can target users based on interests, previous interactions, and behavior.
Segmented campaigns = Higher engagement, fewer blocks.
Final Thoughts
Crafting the perfect WhatsApp message requires attention to tone, timing, formatting, and audience. Using a professional marketing tool like Sendapp, you can automate and optimize every aspect of your WhatsApp marketing.
Ready to boost your reach?
Explore all features at ?? https://sendapp.live
